— What was happening
FBM had an existing SAP Engagement Cloud implementation supporting their marketing operations.
The platform provided a strong foundation, and as FBM’s use cases evolved, there was an opportunity to better align the implementation with how their B2B business, ecommerce systems, and product data were structured.
— Where growth opportunities existed
The initial implementation followed a more standard out-of-the-box approach, which meant certain areas could be further optimized around FBM’s specific workflows and business model.
- Web activity and purchase data could be more effectively captured and leveraged within the platform
- Different email marketing use cases were being managed across multiple platforms
- Opportunities existed to better align the implementation with FBM’s ecommerce systems, transaction structure, and product data flows
— What BASE1 did
BASE1 worked closely with FBM to better understand how their business operates and how their data flows across systems.
- Reviewed how ecommerce events and data were being captured
- Helped align SAP Engagement Cloud to support FBM’s B2B workflows and business structure
- Fine-tuned data integration and event tracking
- Optimized platform configuration around how FBM operates day-to-day
— What changed
With the platform more closely aligned to FBM’s business and workflows:
- Data became easier to activate within the tool
- Marketing use cases became more streamlined across platforms
- Teams were able to unlock additional value from SAP Engagement Cloud
- The platform became better aligned to FBM’s workflows and business model
Most platforms already provide a strong foundation. The real value comes from adapting them to fit the realities of the business, the data, and the teams using them every day.